Date of publication: 2017-08-29 12:06
Headlines are just as important for newsletter articles as they are for media releases, direct mail, and blog posts. Keep your headline short, written in the active voice, and make sure it contains a strong verb.
A quote can add interest to your article and show the ‘human element’ in the story. Don’t waste your quote on trivial information such as times or dates. Instead use it to show opinion, observation and impact.
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67. Make a special study of conclusion part of the article. (The conclusion is not the summary of article. It is a part that opens a door, makes an evaluation, and shows your contribution to the world of ideas, or academia.)
I write any ideas I have in the drafts page on my blog, so that when I have some writing time, I also have some topics ready and waiting. By having a collection together, it is easier to spend an afternoon writing up enough posts to last a week, and much more efficient than doing one each day.
I thought I would spend a few hours at Disneyland, but here I was at 6:55 ., closing time, leaving the front gates with the now dark towers of the Magic Kingdom behind me. I could see tired children, toddling along and struggling to keep their eyes open as best they could. Others slept in their parents' arms as we waited for the parking lot tram that would take us to our cars. My forty-year-old feet ached, and I felt a bit sad to think that in a couple of days I would be leaving California, my vacation over, to go back to my desk. But then I smiled to think that for at least a day I felt ten years old again.
If you can’t tick one of these elements off the list, re-visit your angle and tweak it.
Also have a think about the 5Ws and H (who, what, when, where, why and how) of your story. It will make it easier for you to write the article.